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Millennial Entrepreneurs: The Battle for Staff and Space

Have you ever had an idea so good that if given the right location and venue, you would be able to share it, sell it, or express it perfectly? Entrepreneurship is very much in fashion these days, especially with today’s millennial generation. In fact, 76% of them want to start up their own business and having embraced the low overhead costs of the internet from a young age, they’re more ambitious in their endeavours. However, what if you only want physical space to showcase your brand on a short-term basis?

As a generation that’s now reported to take the lion’s share of the world labour market, millennials are becoming the new business leaders of tomorrow, and they want to bring the digital age with them. However, when it comes to renting or buying the physical space needed, most lack the capital and flexibility to do so. 

While pop-up stores are a fantastic avenue for getting started, they tend to lack the branding capacity and are constricted to fairs and festivals, where a plethora of competing business also fight for consumer attention. Short-term rental agreements, particularly in expensive and fiercely competitive cities such as London, are notoriously difficult to come by and long terms leases can be incredibly risky, especially for industries prone to seasonal demands. As a result, ambitious entrepreneurs are unable to flourish their brand or idea, test products in certain regions or create bespoke one-off events, sales and promotions with a physical location.

However, it doesn’t have to be this way.

With the rise of the millennial has come the rise of an on-demand world. Companies such as Uber, Deliveroo, and Airbnb have undoubtedly brought in a new era of consumerism, where efficiency, choice and one-click ordering have taken priority. It’s a marketplace driven by the millennial generation, who as the future of work, aren’t shy from embracing its practices into their own businesses.

As a young, on-demand temping service ourselves, we sought a solution.

This is why we teamed up with Appear Here - the world’s leading marketplace to rent space - to provide an end-to-end service that allows you to rent space and hire workers in one transaction.

The exclusive partnership allows anyone from start-ups to established business owners and brands to develop their idea, passion and/or business by giving them space they want, for as long as they want, with the staff they need, when they need them. It’s a new level of flexibility, transparency and efficiency that allows companies and aspiring individuals to engage with their target market directly, test geographical locations, promotions and events, and ultimately develop a physical presence in a digitally dominated world.

It’s a partnership that paves the way for a new era of doing business with the next generation of managers and entrepreneurs – millennials – and we’re excited by that prospect.

As the millennial generation becomes a formidable force in the world of business, finding ways to add the flexibility, transparency and efficiency they’re accustomed to is paramount. In a digital age, where businesses are closing down shops and going online, GIG’s partnership with Appear Here will not only provide these benefits, but also ensure the physical presence of a company, especially for young, ambitious entrepreneurs is never lost.

If you’d like to learn more about GIG’s partnership with Appear Here then please get in contact with


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