When asked what they like most about being a GIG Seeker, 67% of Seekers said they enjoyed the flexibility. In addition to this, when asked what the actual reason is for using GIG, 32% of Seekers again said it was for the flexibility. This could reflect that flexible work is not only a necessity being demanded by today's labour market, it's also an enjoyable aspect of a worker's job.
The selling point of the gig economy could arguably come down to just one word: flexibility.
As this labour market grows (now employing nearly four million workers in the UK alone), more industries are waking up to the benefits of a flexible employment strategy. But why wouldn’t they? Workers who are given choice and freedom at work have been proven to be more productive, happier and loyal. In fact, 82% of millennials are more loyal when their employer offers flexibility, while further studies have shown that 77% of workers are more productive when offered flexible work.
Enticing workers through a flexible employment strategy could become fundamental for many industries. In the wake of a looming and uncertain Brexit deal, UK industries such as hospitality are facing an annual 60,000 worker shortage that sees no sign of slowing down. This poses the question, could providing flexibility be the key to attracting both local and international talent? Arguably, yes.
However, this also raises questions around dedication and hours worked. If they’re working flexibly, does this not mean they’re working part-time? As a matter of fact, No.