Today’s technology is a haven for self-expression. You can tune in at any time to express and share your art and artistic views with the world - a powerful tool, but one which has significantly altered the way we choose to communicate. In an age where our lives are increasingly filtered through the lens of social media, with access to instant information and produce, the need to interact with people directly has, in many ways, diminished.
There’s probably a quote from Fight Club’s Tyler Durden that would suit this age of consumerism and internalized thinking but that’s for another blog. However, one such GIG Seeker, Eldina Munatayeva, has decided to take the concept of collaboration, specifically artistic collaboration, into her own hands. Her new company, Comovementlab, is finding new ways to break down the barriers most commonly seen in society to provide a new form of artistic expression, collaboration and communication.
Intrigued, we sat down with Eldina to discuss how her new business has evolved, why finding flexible work has helped her, and how she plans to make the world a better place.
Tell us more about your business, what is Comovementlab and why does it focus on the artistic process?
Comovementlab is a platform for people of different artistic backgrounds to collaborate, to better understand each other, and in essence find a way to communicate as human beings before all. I believe collaboration between different demographics/disciplines adds value to our society, it’s good for the economy and human development in general.
It’s about using your particular skillset (discipline) as a language to engage with someone speaking another language. It draws a parallel to the need in our diverse society to build bridges and find a way to grow and prosper together as a community.
How easy/difficult has it been to transform your artistic endeavours into a business in today’s world?
It isn’t the most obvious business plan in the short term, but I believe in its long-term positive effects and gains. At the moment my focus lies in finding likeminded people who would like to participate, follow, partner or fund these projects. Money obviously plays a large role when it comes to funding anyone’s business and the need to find work that can help subsidise my business as it grows has been important – finding flexibility in this area has been fundamental.
Luckily, London is one of the richest cities in not only in terms of work opportunities but also artistic opportunities, where people/companies work not only for profit but also for change. It’s a slow and steady process, but it’s also exciting and very promising.
As a curator, how do you find your artists and how important has it been to have flexibility in this area?
I try to follow independent artists and companies in all kinds of creative areas, and there is no end to brilliance in creativity! The real question when approaching artists however, is whether or not they believe in the live collaboration concept, which is at the core of Comovementlab. The artists I look for have a combination of great skill, improvisational freedom, curiosity, and they believe in the idea behind what we’re doing and why we’re doing it – to break down walls and communicate through artistic expression.
I definitely need to be flexible and I always use my gut instinct; everyone has busy schedules in this city, so I need to be able to adjust my events, work, and meetings at a moment’s notice.
Finding a way to earn and still create art can be difficult, how have you found it and how important has a flexible work schedule been in helping you create and earn at the same time?
It’s been a great relief to find flexible part time work, which can help me sustain my life here in London and also leave time to pursue my creative calling. It’s always a big challenge when you want to be completely creatively free but also make a living – at least at first, so the trick is to find that good balance between responsibility and passion.
Once you have a good rhythm in both spheres, you won’t have to waste energy on worrying, but just focus on succeeding. I’m still finding that balance but the opportunity to find work that fits around my business schedule has been really beneficial.
You mentioned you don’t want to settle when it comes to your business and art – where do you envisage your business going and what’s in store for 2018
I believe in the importance of projects such as Comovementlab and I want to do my very best to spread its philosophy this year.
I’m currently multitasking – meeting more and more artists in a variety of disciplines, pairing them up for future live collaborations, speaking to potential partners, and trying to wrap my head around how to write successful funding applications – all while working to help fund my business! It’s a lot but the rewards are amazing, I feel completely in control of my destiny and can focus on building my business in this incredibly creative and fast-paced city!
From here, I plan to carry out live collaboration projects / collaborative workshops and other projects every 2-3 months all around the UK. I am building my team at the moment and excited to be surrounded by incredibly talented, inspiring people.
Watch this space!
Are you looking for flexible shift-work to fit around your lifestyle? Registeronline, visit your local HQ and get gigging!